It’s ‘Hallow-Scream’ here at WJ Shaw Jewellers- we’re celebrating the latest addition to our branded offering in-store: Scream Pretty.
Scream Pretty burst onto the scene in 2016 when sisters Jessica Pearce and Lucy Lee decided the jewellery world needed a serious shake-up. Tired of playing by the rules, this award-winning, female-founded British brand was born with a simple mission: create bold, sustainable jewellery that empowers you to express yourself, unapologetically.
They're the home of ‘Stacked + Styled’ jewellery. This isn't just their trademark; it's their philosophy. They design uniquely stackable, hypoallergenic pieces crafted from recycled sterling silver that let you create looks as individual as you are.
Jessica Pearce is a trained artist with a rebellious creative streak, bringing her abstract vision and borderless imagination to Scream Pretty design. After adventures studying and working across the US and Mexico, she returned to the UK with fresh perspectives and zero interest in playing it safe. Her mantra? "Use Scream Pretty to add edge to your everyday style."
Lucy Lee, Winner of Commercial Jewellery Designer of the Year 2026 transitioned from dancer to TV producer for music and entertainment shows, which trained her eye for what makes people stop and stare. This gives Scream Pretty it's unmistakable attitude. After launching sister brand 'Lily Charmed', she turned her creative energy toward building Scream Pretty into the rule-breaking brand it is today.
Scream Pretty jewellery isn't just about looking good; it's about feeling powerful- making it perfect for Halloween & beyond. Whether you're a minimalist, maximalist, or somewhere gloriously in between, they create pieces that outlast trends, drama-proof your life, and amplify your unique style. Every piece is crafted from certified recycled materials, Hypoallergenic for sensitive ears, backed by their 1-year warranty and Designed in the UK.
Forget whispering trends, they SCREAM them- which is why it aligns perfectly with WJ Shaw Jewellers and the branded products we already offer. We always try to have something different in our showroom and keep ahead of the trends when it comes to brands, by scouting out the best of the best at Jewellery Shows in the UK and overseas! We balance and blend fashion forward, edgy offerings, with classic timeless pieces hand crafted in our on-site workshop, meaning we have something for everyone.
